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Fredrick Douglass said “If there is no struggle, there is no progress.” We like to create art for struggle: communication in print and online for social movements working towards (struggling for) social and environmental justice. But that doesn’t usually pay the bills. So we do graphic design for musicians, small businesses, entrepreneurs and non-profit organizations. But that art is for struggle too, since it helps fund the other work.
The whole “.org” thing is much less specific than that. There are no laws or formal guidelines for who or what can represent themselves using .org, as opposed to .com or any other top level domain. More to the point, even legal “non-profit” status, 501c3 or otherwise, is really just a tax structure not a statement of political purity or orientation. Lots of really big non-profits, with .org web addresses, do lots of work that ends up making a few people a whole lot of money—see www.cato.org or www.heritage.org. We chose artforstruggle.org to emphasize that this whole project, in the end, is about the political side. It’s about supporting social movements in struggle for a better world.
Not really. In the United States, “non-profit” is simply a tax-code status. It doesn’t have anything directly to do with an organization’s commitment to social change. We do free and discounted work for organizations, both officially non-profit and otherwise, that fit this description. In fact, if such an organization has resources to pay for some design work, rather than being clients per se, we’d like to think that possibility is about supporting this political project.